Promotion and Messaging
Using Promotion and Messaging to Build Continuous Support for Sector Strategies
Promotion (a.k.a. messaging or marketing) that builds support for sector strategies is a key factor in their success. Some states developed promotional brands specific to their sector strategies. Others use the brands of larger workforce and economic development campaigns to promote sector strategies. This module covers the variations in promotion tactics used by states, including messaging to industry, other state agencies, the Legislature, and the public.
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